The Aircraft Collision Issues

On March 27, 1977 at 1706:52 G. M. T. A KLM 747 collided with a Pan Am 747 in dense fog on runway 30 at Los Rodeos Airport in the Spanish Canary Islands. KLM flight 4805 was a 747-206B with serial number PH-BUF. Pan Am flight 1736 was a 747-121 with serial number N736PA. Both aircraft were properly maintained and airworthy according to the regulations of the country of registration. All crew members of both aircraft were properly certified and current for their particular crew member positions on the Boeing 747. The KLM captain had 11,700 hrs. With 1,545 of those hours on the 747. The First officer had a total of 9,200 hours at the time of the accident with only 95 hours on the 747. The flight engineer had 17,031 hours with 543 hours on the 747. The Pan Am captain had 21,043 total with 584 hours on the 747. His co-pilot had 10,800 hours with 2,796 hours on the 747. The flight engineer had 15,210 hours total flight time with 559 hours on the 747. KLM 4805 was a charter flight from Amsterdam, Netherlands to Las Palmas, Canary Islands on behalf of Holland international Travel Group. Pan Am 1736 was also a charter flight to Las Palmas originating in Los Angeles, California the previous afternoon with a stop over and crew change at New York (JFK). The two aircraft involved in the accident were diverted to Los Rodeos because of a terrorist bomb explosion at Las Palmas Airport. There was a threat of another bomb so for security reasons no one could land there. Upon arrival at Los Rodeos several other diverted airliners were already on the ground waiting to go to Las Palmas. The Pan Am parked next to the KLM. The captain of the KLM was constantly on the radio trying to find out when the airport would reopen. He was concerned that he and his flight crew were going to run out of duty time. He decided to get fuel while he was waiting in order to avoid the servicing delay that would be awaiting them at Las Palmas. Las Palmas was reopened while the KLM was in the middle of refueling. The Pan Am was ready to depart but had to wait for the KLM to finish refueling because they couldn't taxi around them. Both aircraft were given instruction to use the active runway 30 as a taxiway because aircraft were parked on the paralleling taxiway. The KLM taxied to the end of the runway and made a 180 degree turn to align itself for takeoff. The Pan Am lagged behind because a blanket of fog surrounded them making it difficult to find their turn off. The Pan Am crew was unsure which taxiway they were to get on. The controller told the Pan Am to exit at the 3rd taxiway. This didn't make sense to them because they would have needed to make a 135 degree turn. The fourth taxiway was only 45 degrees. As the KLM 747 completed its turn and the pre-takeoff checklists were complete the captain started adding power for take off. The first officer noticed this and said, â€Å"Wait a minute, we don't have an ATC clearance. The captain held the brakes and said, â€Å"No†¦ I know that. Go ahead ask. † The KLM requested ATC clearance. The tower read them their departure clearance but did not clear them for takeoff. The KLM captain advanced the throttles again as the first officer read back the clearance. The KLM first officer told ATC they were, â€Å"at takeoff. † The Pan Am heard this and said that they will report when clear the runway. They understood â€Å"at takeoff† to mean at takeoff position. The KLM second officer questioned the captain, â€Å"Did he not clear the runway – that Pan American? The captain said, â€Å"Yes, he did. † Moments later the Pan Am first officer noticed the takeoff lights of the KLM approaching fast. He shouted, â€Å"Get off, Get off! † The captain put in full power and tried to drive the airplane into the grass. The pilots on the KLM noticed the Pan Am slewing across the runway after V1 was called. The captain knew that there wasn't enough room to stop so he over-rotated causing the tail of his aircraft to strike the runway in a shower of sparks. But lift the KLM did – just before reaching the Pan AM. The KLM smashed (with a nose up attitude) into the port side of the Pan Am 747. The KLM continued airborne down the runway another 450 meters past the point of collision where it crashed with full fuel and burned killing all 248 souls on board. The Pan Am was soon engulfed in flames. The impact tore off the top of the Pan Am 747 fuselage from the tail to the back of the cockpit. The Pan Am with its entire top fuselage having been carried away by the KLM, caught fire killing 326 of the 396 souls on board. No one in the tower saw the accident because of the fog. Other aircraft waiting on the taxiway saw a series of explosions and reported them to the tower. Emergency crews were immediately notified. The dense fog delayed the effort of the emergency crews to find the planes. The firemen didn't realize that there were two aircraft involved until they were at the wreckage of the KLM and the fog cleared a little bit to see the Pan AM on fire further down the runway. The main cause of this accident was that the KLM captain took off without clearance. The captain also failed to heed the towers instruction to â€Å"standby for takeoff. Finally, the captain did not abandon the takeoff when it became apparent that the Pan Am was still on the runway. He was obviously in a hurry due to the fact that he and his crew might run out of flight time. They had been flying for a long time and probably had get-homeitis. KLM 4805 was nearing the takeoff minimums perscribed for KLM because of the thick fog which put more pressure on the Captain to takeoff. He didn't want to have to leave the aircraft over night and wait for a change of crew because that would inconvienience everyone and cost money. It is also interesting to note that a procedure error took place. This experienced captain should know the difference between being given takeoff clearance and being given a route of flight clearance. The fact of the matter is that the captain had been spending most of his time for the past ten years as a training captain at Schiphol Airport. â€Å"This tended to reduce his day to day familiarity with route flying and its procedures†(Job 177). This idea then leads to the probability that there was a miscommunication between the tower and the KLM. The tower controller and the Pan Am transmitted over each other information that would have prevented the accident. The tower said, â€Å"OK†¦ standby for takeoff†¦ I will call you. † The Pan Am said, â€Å"We are still taxiing down the runway! † The KLM only heard the controller say, â€Å"OK. † The first officer on the KLM declined to take their clearance while they were taxiing because they were too busy doing their pre-takeoff checklists. They instead received their clearance as they lined up for takeoff. This led the captain to believe that the airway clearance they were given also counted as their clearance to takeoff. The first officer already told him once that they didn't have their clearance. He wasn't about to do it again out of fear because the first officer felt resignation. He thought that this captain gave him his 747 rating only 95 flight hours ago and he was in no place to second guess him. The crew of the KLM had poor situational awareness because they turned a deaf ear to the conversations between ATC and the Pan Am crew. They never heard the tower tell Pan Am to report when they were clear. This is proven by the emphatic response to the flight engineers query as to whether or not the Pan Am was cleared of the runway. The captain and first officer said, â€Å"Yes, he's cleared! † The Pan Am crew contributed to the accident by missing their assigned taxiway. If they had turned at the assigned taxiway they would have been off the runway in time. There are several contributing factors to the Tenerife disaster that could have been avoided. If any one of these mistakes didn't happen, the accident would have never happened. If the Pan Am crew had better charts and diagrams of the Los Rodeos Airport, they would have never missed their turn off. The Pan Am would have been off the runway in plenty of time. If the KLM crew was not in such a hurry, the captain would not have commenced takeoff roll before distinct clearance to takeoff. If KLM had Cockpit Resource Management training, the first officer would not have felt intimidated by the captain. He would have corrected the captain again for trying to takeoff without adequate clearance. The captain would have been trained to accept the input of his fellow crew members. If the Pan Am first officer and the tower had not stepped on eachother over the radio, the KLM would have heard both warnings that would have prevented the accident.

Manifest Destiny, By John C. Sullivan - 1556 Words

1. (Intro) since July 4th 1776 the great country we call the United States has been growing. It started small; just a few immigrants seeking a new world for religious freedoms, and has grown into a world power. It was not an easy journey though, our country experienced many struggles along the way: political disagreements over land, wars, Indian, and technological blocks. As a country we have been very resourceful; throughout history we have come together, explored new land, made monumental changes in technologies, and our thought processes. Once a country of only thirteen colonies, we have gone through great westward expansion to become a united nation of fifty states. 2. (Manifest Destiny) with this great expansion came the idea of manifest Destiny. Manifest destiny is based on the concepts that Americans were destined to expand their boundaries over vast amounts of land. It was an idea introduced by John C. Sullivan. Many of the United States people were immigrants that came to the United States in search for new beginning. The idea of manifest destiny played a great roll in the expansion of the country to the west. The government gave land to the new people to start and start colonizing. With this colonization our countries wealth and power increased .it was believed that to be a successful country we not only needed to be politically and militarily strong but also have a large land mass. Power came along with the size of your country.it was believed that to sustainShow MoreRelatedAp American History - by: Alberto Alonso937 Words   |  4 PagesAmerica because they believed in Manifest Destiny (an idea during the 19th century in which people be lieved that America should expand over the entirety of North America) or because they feared that Texas was an independent state, even the Gold Rush in California (1848-1855) contributed to the expansion of America. Even though â€Å"the opponents of the annexation of Texas and the Mexican War attacked slavery as the root cause of expansion† the idea of Manifest Destiny, fear, and the Gold Rush were otherRead MoreThe Civil War And The American War1318 Words   |  6 PagesThe question of what caused the Civil War is debatable because there are several events that may have influenced the war such as the Western Expansion, Manifest Destiny and the Mexican-American War. The war also stems from slavery, the North and South basically fought over whether or not slavery should be permitted. Another point that may have influenced the Civil War is the economic and social structure of the country, which also falls under slavery because the South main source of income was slaveryRead M oreManifest Destiny And The American Nation2335 Words   |  10 Pages Manifest Destiny is the term used by early Americans to describe the belief of the God given opportunity to spread and expand westward towards the pacific ocean. Many settlers believed that God himself blessed the expansion of the American nation. Beginning with the Louisiana Purchase in 1803, Manifest Destiny brought with it not only territorial acquisitions, but also conflicts over the spread of slavery. Southerners wanting to find more land for cultivation, were led to the desire of acquiringRead MoreThe Causes And Factors Of The Mexican American War1860 Words   |  8 Pagesforefront of national politics, whether we consider the Missouri Compromise and the balance created of one state slave, and one state free, or the gag rule in Congress which restricted the discussion of the very issue. However, in the Presidencies of John Tyler and James Polk the main topic accompanying slavery was its expansion and none illustrated this more than Texas. Texas although formally a state of M exico, starting at the beginning of the century was being flooded by migrants from the South,Read MoreEssay on American Imperialism in the Philippines3614 Words   |  15 Pages181). The Monroe Doctrine and the Manifest Destiny stated Americas philosophies regarding foreign policy. The Monroe Doctrine (1823), crafted by President Monroe and Secretary of State John Quincy Adams, was a statement of Americas foreign policy. It warned Europe to stay out of the Western Hemisphere. Monroe particularly did not want Spain to attempt to reacquire its former colonies that declared their independence (Monroe). The idea of Manifest Destiny stemmed in part from the ideas of theRead MoreComing Of The Civil War1265 Words   |  6 Pagesjoin, since the line went right through the middle of it. Another major addition to the Union was the annexation of Texas in 1845; the Americans believed in the theory of manifest destiny (Doc D)- that they, as white people, were destined to expand across the continent at whatever cost. This term was coined by John L. O Sullivan in his essay titled Annexation that encouraged the US to annex Texas. This was a widely debated topic because Texas would be coming in as a slave state, which the NorthRead More Western Expansion Essay4115 Words   |  17 Pages(1817), Alabama (1819), Maine (1820) and Missouri (1821). By the 1830s, the frontier line had been carried to Iowa, Missouri and Arkansas-about one-third of the way across the continent. By the 1840s, the expansionist policy, typified by the Manifest Destiny doctrine, became very strong with many sections willin g to go to war to acquire more land. Slavery became a bone of contention between the Northern and southern states with the control of the senate in question. The South wanted expansion toRead MoreAPUSH Out of Many Chapter 14 notes2593 Words   |  11 Pagesreinforced sense of pioneering ppl-1890s, Frederick Jackson Turner claimed expansion formed A. Into adventurous,optimisticdemocratic(venture). Manifest Destiny, an Expansionist Ideology: 1.Manifest destiny provided rationale that A. Expansion across continent inevitablyordained by God to bring A.democracy to backward ppl(N.AMexican)-first expressed by John O’Sullivan,1845-summed up nation pride(businesstransportation)missionary zealracist-challenged B. In particular. 2.After Panic of 1837, moreRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 PagesGuide â€Å"Settling the Northern Colonies† 1. Compare and contrast the motives of the their founders, religious and social orientation, economic pursuits, and political developments of TWO of the early colonial settlement areas: a. South b. Middle c. New England (30 pts) 2. Some historians have argued the Puritanism was especially suited for life in the wilderness of 17th century America. Do you agree or disagree? Explain (10pts) 3. To what extent had the Massachusetts Bay colonists endorsedRead MoreRosalind Krauss - Photographys Discursive Spaces9350 Words   |  38 Pagesdepictions. It began to internalize the space of exhibition Fig, 3 Samuel Bourne, A Road Lined with Poplars, Kashmir, 1863-70, albumen-silver print from a glass negative, 85/1a X 1I, Collection, Paul F. Walter, New York. P F* 7 - . 3 . I T, r C Y fi 4 Fig. 4 Auguste Salzmann, Jerusalem, The Temple Wall, West Side, 1853-54, salt print from a paper negative, 93/~ax %, Collection, The Museum of Modern Art, New York, Purchase. -the wall--and to represent it. diagonal ordering of the surface

Language Arts Warm-Ups for Classroom Engagement

Just as a physical workout needs a solid warm-up for peak performance, warm-up exercises at the start of any class prime students to begin learning. Language arts warm-ups focus on grammar and composition with quick activities to encourage the creative flow. Grab your students attention by engaging them with a stimulating task related to the days lesson. You can introduce it on the whiteboard or with a hard copy placed on everyones desk, but make sure they can get started immediately upon their arrival. Language arts warm-ups can review previously covered material or provide a preview of information to come. They should be quick, fun and designed for student success, such as the examples here. Identifying Adverb Clauses Adverbs modify other words, often verbs but also adjectives and other adverbs, by answering when, where and how. Adverbs may come in dependent clauses, or groups of words, making them a bit harder to identify. Welcome your language arts students to class by asking them to identify the adverb clauses in some recognizable proverbial sayings.   Finding Indirect Objects Indirect objects receive or benefit from the action of a verb, but they dont always jump out of a sentence the way direct objects do. Exercises in finding indirect objects get students thinking beyond the easy answers, so warming up with an activity based on indirect objects should make their brains more limber and ready to receive new information. Uncovering Verbals Verbs sometimes stand in as other parts of speech. Collectively called verbals, verbs in use as participles, gerunds, and infinitives may be part of a  phrase that includes related modifiers, objects, and complements. Task students with identifying these undercover verbs and revealing their actual identities for a fun way to engage your grammar sleuths. Practicing With Participles and Participial Phrases Building on the identification of verbals, an activity designed to further highlight the role of participles and participial phrases — when verbs become adjectives — sparks recognition that things may not always be as they seem. This useful concept for many language arts topics also translates to most other academic subjects as well. Differentiating Independent and Dependent Clauses A first glance, independent and dependent clauses appear the same. Both contain subjects and verbs, but only independent clauses can stand alone as a sentence. Start class with this exercise to remind students that rote answers rarely work in language arts and encourage them to use their critical thinking skills. Distinguishing Complete Sentences From Sentence Fragments Complete sentences can contain only one word, while sentence fragments may run on for several lines of text. Get students in the mood for grammar with a fun exercise challenging them to turn fragments into full sentences with the addition of a predicate. This activity promotes the development of complete thoughts. Remedying Run-On Sentences Run-on sentences result from missing conjunctions or punctuation. Starting class with an exercise in correcting run-on sentences prompts students to pay attention to the details. This makes a good opener for lessons on composition and creative writing.

Community Assessment York County, Pennsylvania - 1027 Words

Community Assessment – York County, Pennsylvania A major influence on health in a community is the availability of services and opportunities within the neighborhood. Public health can be further influenced by the social environments. Accessibility to health care along with education and employment opportunities are fundamental factors to be considered (Riegelman Kirkwood, 2015). These elements create both advantages and disadvantages for those living within the neighborhood. If we want to improve public health outcomes, we must consider and evaluate these along with many other contributing factors. Setting Description York County, Pennsylvania is an urban community which, according to the US Census, covers 904.18 square miles with an average of 481.1 persons per square mile (State and County QuickFacts). The county is made up of approximately 73 cities, townships, and boroughs ranging in size. York City is the largest population of 43935 while Yorkana borough is smallest with a population of only 229. There are two hospitals as well as several urgent care and outpatients healthcare facilities. Demographics The US Census estimates York County population at 440,755 (State and County QuickFacts). The bulk of the population, 56 percent, falls within the age range of 18-64. This closely corresponds with the state of Pennsylvania as well as the US statistics for the age of population. Additionally, only 15.9 percent of the county is over the age of 65. Furthermore,Show MoreRelatedCommunity Assessment Paper2199 Words   |  9 Pages Community Assessment: Reading, Pennsylvania Judith Giorgio Western Governor’s University Abstract This paper is an assessment of the city of Reading, Pennsylvania. It will describe the city with a focus on the population, economic situation, culture, neighborhood and safety factors. It will also look at what the city has in place in case of a disaster. From this data, I will interpret the overall status of the community and formulate a logical community diagnosis. Read More Positions of Blacks in the Civil War and Emancipation Essay1640 Words   |  7 Pagesby the northern culture and experienced their share of disparages. They were often regarded as an incompetent people and as such were frequently excluded from church memberships, street cars, theaters, and public buildings ranging from Ohio to New York. Nonetheless, there were some who were distinguished and extremely sophisticated while the average portion was quite logical and contained solid moralities. Although their lives were bounded by numerous discriminatory laws, generally, the classes ofRead MoreThe Phases Of Emergency Management1615 Words   |  7 Pagesphases of emergency management. These four phases are mitigation, preparedness, response and recovery. The first two deal with what can be done before a disaster happens. This report will be focusing on the response and recovery phases that a community will face during a disaster. Each phase of emergency management is important. Since this report is covering response and recovery they will be addressed. A response program is important to develop because this part deals with how prepared youRead MoreSexual Orientation Hiringi Discrimination Essay1609 Words   |  7 Pagesmale. The resume signaled sexual orientation by showing experience in a â€Å"gay community organization,† specifically by stating the subject served several semesters as a treasurer. This applies relevancy to a job application because it highlights organizational and financial skills. The â€Å"control group,† refers to a similar resume of a hypothesized heterosexual male that did not disclose group membership in a gay community organization. This resume also demonstrates intensive participation as a treasurerRead MoreKaiser Permanente : A Large Nonprofit Integrated Healthcare Plan1244 Words   |  5 PagesDoes Kaiser Permanente Address their Patients’ Needs? Kaiser Permanente addresses their patients’ needs by conducting a series of healthcare, to not just the sick, but also prevention care services. According to Implementation Strategy Report for Community Health Needs article Kaiser Permanente plans on addressing crucial health care concerns. For instance, here is a breakdown of such services they offer all across the nation: 1. Nutrition and physical activity related chronic disease a. Poor nutritionRead More organizational theory Essay2283 Words   |  10 Pagestaken by Elton Mayo , who made his own analysis of the Hawthorne experiments. He claimed that the problem of industrial societies acted as an imbalance between social and technical skills. â€Å"His analysis of the problems of industrial civilization and assessment of the human factor as nonlogical and emotional led him to view industry as a strategic integrating institution that could prevent social breakdown.† (Jaffe, 73) This would give management the responsibility of implementing communication and interactionRead MoreCongressional Representation : Richard F. Fenno Essay1634 Words   |  7 Pagesimperative aspects of engaging with constituents for relationship building and information gathering through the lenses of this book’s characters. The author differentiates the Congress members by assigning terms of endearment to each according to his assessment of their constituency styles - the â€Å"local boy†, â€Å"textbook representative, â€Å"promising legislator†, â€Å"moderate republican†, and the â€Å"liberal democrat†. The vivid descriptions of the author’s encounters draw the reader in, while each chapter analyzesRead MoreEssay about Juvenile Recidivism3185 Words   |  13 Pagesat a specific detention facility for example. The Cook County Board of Commissioners president, Toni Preckwinkle, is attempting to create an effective budget in order to save taxpayers money by reducing the populations of the countys Juvenile Temporary Detention Center. Preckwinkle acknowledges that detaining defendants in the jail while they await trial is very expensive for the county and is detrimental to our communities.† In Cook County it costs on average $600 a day per person to be detainedRead MoreThe National Crisis Of The United States2246 Words   |  9 PagesCharity schools provided education for poor families in the early 1800’s, and infant schools tried to rescue children from corrupt families. The Lancaster method emphasized hierarchy and efficiency, which represents public schools today. In 1834, Pennsylvania passed the Free School Law, which established an education system of common schools. Horace Mann, a common school reformer, promoted Native Protestant Ideology in the schools. Its purpose was to create well-behaved children, decrease crime, provideRead MoreEssay on Kentucky Department of Juvenile Justice1997 Words   |  8 Pagesstatistic is that the same year almost half the other states used the VCO 250 times or less. Three states used the VCO more than 1,000 times. Kentucky’s overuse of detention orders at that time raised eyebrows in light of the cash for kid’s scandal in Pennsylvania. (Davis 2010) D.) Disproportional minority populations- Another disturbing trend is the disproportionate amount of youth of color and girls being institutionalized. This trend still continues today. Currently female offenders account for 14%

Google’s Market Analysis Free Essays

Abstract This paper takes Google’s businesses strategy as a starting point to examine how it is competing in the one-cloud, many-screen market. The paper set out the performance of Google in relation to its main competitors from 2006 until 2013. It conducts an economic analysis of Google and its market in a wider macro context. We will write a custom essay sample on Google’s Market Analysis or any similar topic only for you Order Now It points at the development of Google’s products and their effect on the market completion. There is a revelation of the effectiveness of Google’s strategy and more so in the face of the 2012-2013 economic down turn that affected many companies. The paper finally identifies key features of the company’s strategy in regard to the competition and market share. Introduction Started in 1998 by Larry Page and Sergey Brin, Google is a company that has specializes in internet search and advertising technologies (Google, 2013). The company has diversified its base after mergers; acquisitions and partnerships to include products such as desktop and mobile phones. It has 22, 0000 employees and the leading search engine in the world.The year 2006 saw the company extends its web presence beyond search engine to other applications. This changed and expanded its advertising revenue base with Ad words and AdSense positioned as major income generators. After that the company has gone ahead to incorporate various strategies in order to stay head of the competition. It is in this light that this paper examines Google’s performance between 2006 and 2013 analysing its business strategy. Google’s Performance from 2006 until 2013 In the year 2006, Google’s market share was at 59 percent. This translated to an average of 59 percent of search queries that year (Crane, 2007). Three of its main competitors, Yahoo, MSN and Ask posted poor results, way lower than Google’s. Yahoo’s market share in 2006 was 24.7 percent; MSN’s was 8.7 percent and Ask’s was the lowest at 4.2 percent (Crane, 2007). In the same year, Google’s revenue went up to $10.6 billion from the previous year’s $6.1billion (Google, 2013). Yahoo, on the other hand, earned $6.4 billion in the same year with MSN earnings totalling approximately $ 600 million (Knight, 2007) and Ask at 2.1 million (Schwartz, 2006). In 2007, Google increased its market share from 59 percent in the previous year to 69 percent. This put the company’s market share 10 points higher than the previous year, translating to an increment of 2 billion queries every month (Crane, 2007). Google made $16.5 billion almost 6 billion more than it earned in the previous year. 2007 saw Yahoo one of Google’s main competitors drop below its previous year’s performance; it earned 17.4 percent from previous year’s 24.7percent. MSN and Ask, on the other hand, gained market share to record 9.2 percent and 3.9 percent respectively (Crane, 2007). Yahoo earned $6.9 billion at the end of the year, 8 percent from the previous year (Helft, 2007). Google continued dominating the market and by 2008, 69.5 percent of all searches done online were from its search engine. This was 0.5 percent increment from the previous year’s 69 percent (Shankland, 2009). This growth was largely seen as at Yahoo and Microsoft’s expense. That year, Yahoo recorded 19.2 percent of the market share, while MSN recorded 5.9 percent (Shankland, 2009). Despite the fact that Ask maintained its bottom ranking, it gained 1 percent to record a market share of 3.8 percent. In 2008, Google performed much better than the previous years, earning a total of $21.7 billion up $5 billion while Yahoo and MSN earned $7.21 billion, and $2.47 billion respectively. In 2009, Google had increased its market share to 66.3 percent with Yahoo registering a 15.3 percent market share drop from the previous year. Microsoft introduced its new search engine, Bing and upon its debut registered 9.34 percent while Ask came in at the fourth position at 2.65 percent (Saad Kamal, 2009). It seems that both Yahoo and Bing lost a total of 7 percent combined. Google does not also seem to be the recipient of the 7 percent since it has steadily maintained the same figure with a 1 percent increment. Saad Kamal (2009) posit that this market share is slipping away to a new entrant, the social search. Social networking sites are increasingly becoming popular and especially Tweeter that users can use in asking questions or ‘social search.’ Nonetheless, Google maintained its market dominance in throughout this year with revenue of $23.6 a difference of almost 2 billion from 2008. Yahoo, on the other hand, generated revenue worth $6.4 billion. While MSNâ€℠¢s Bing and Ask came in the bottom ranking. In 2010, the situation was different for Google as it lost its market share by a considerable amount of points to 64.4% percent in April; it later on grew to 66.3 in October (Goodwin, 2011). Yahoo gained to 17.7 percent from 16.9 percent while Bing went up to 11.8 percent (Acohido, 2010). Despite that fact, Google’s revenue for 2010 went up to $29.3 billion from the previous year’s $23.6 billion. Yahoo reported a drop in its revenue from $6.4 billion to $4.9 billion while Bing earned $50 million (Blodget, 2010). In 2011Google’s market share grew from 65.3 percent to 65.6 percent, and this is a decrease from the year to year figure of 66.3. Yahoo continued to decline and registered 15.2 percent while Bing increased to 14.8 percent (Goodwin, 2011). Ask declined 3 percent to 2.9 percent while new entrant AOL claimed 1.5 percent of the market share. Google continued to grow its revenue and in 2010, it reported $29.3 billion (Google, 2013), while Yahoo earned $4.9 billion (Yahoo! Inc., 2011). In 2012 Google’s percentage was at 66.9 of all searches conducted. Bing recorded 16 percent indication of increased market share from 15.9 percent in the previous year (Goodwin, 2011). Yahoo showed signs of stabilizing by recording 15.2 percent of all online searches for the past 15 months. Ask recorded 3.2 percent while AOL was at 1.8 percent drop from 2.9 in the previous year. That year Google earned $31.2 billion, with Online Services Division that Bing falls under reported $707 million revenue (Sterling, 2012). Yahoo also remained stagnant with its revenue at $4.9. The year 2013 saw Google drop 2 points to 66.7, and Bing at 18.1 percent and Yahoo increased a percentage to record 11.2 percent (Miller, 2013).AOL recorded 1.4 percent. An Economic Analysis of Google Google’s strategy has propelled it to the pinnacle of the market and kept it there for many years (Helms Nixon, 2010). The company has successfully implemented its open source products as well as services.As the company underlines in its mission, universal access to information is one of the reason its products are increasingly used. Google has a number of valuable open source products including maps, earth, calendars, drive and many other. However the most important is its web ranking tool, web directory and the search engine optimiser that have made it most sort after company on the internet (Redsicker, 2013). Google also seems to succeed as a result of it quality offering and good customer experience. Strategic Management Insight (2013) claims that everything that the company gives its customers is of premium quality and most important, they are aimed at solving their users problems and needs. Google is stable financially and is one of the most profitable organizatio ns. Strategic Management Insight (2013) explains that it has $48 billion in asset and $7billion in debt. This makes it very easy to deter any kind of competition (Helms Nixon, 2010). The company has access to the highest number of internet users. As seen in the above paragraphs, since 2006 until 2013 there is no other company that has stood unbeaten in user numbers other than Google. It has access to 80 percent of world computer search market and 90 percent of mobile service search market (Strategic Management Insight, 2013).By 2012,, the company had added over 1000 patents and was ranking 21 in all companies that have the highest number of patents. This gives it a strong portfolio as compared to its competitors in the market. The company either strives to or has integrated its products. Google has enabled its products to operate on any system without any challenges. It compares to no other company in regard to product integration. According to the Boston Consulting Group (2013) , Google is one of the most innovative organizations globally. It was also recognized as the second patent creator globally in 2012. The company recognizes innovative work cultures as its main assets. Economic Analysis of Markets Advertising market is rapidly on the rise, and this is good for Google. However in the long run this might be detrimental to the revenue collection (Strategic Management Insight, 2013). Personal Computers are on the decline in the market, and these formed that bulk of desktop engine search market. The company needs to find ways of pushing back this competition in order to avoid losing its source of income (Helms Nixon, 2010). The company is also faced with the challenge of turning the growing mobile device market into money. This is the market that has the potential to grow beyond desktop computers (Fine, 2009). In addition, the growth of advertising or emerging market is seen in the developing economies where the prices are lower than in developed economies, this is an indication that the growth of advertising will be insignificant to the company in the near future. Google has a number of high quality products that are unprofitable. They seem to add no value to the company, and thi s is detrimental to its future. Wider Macro Content In 2006 Google launched Google Finance, Translator, and Calendar and announced its acquisition of You Tube, as strategy to expand its market. In the following year, it announced Android, and also expanded its partnership with You Tube. In 2008 Google acquired Double Click and also dedicated a website to the United States Elections. Later in 2009 Google launched Google voice, Ventures and voice search on its Android and also announced Google Chrome. Google on the other hand has not fully maximized its potential to perform better and maintain its market share based on a number of issues based on its strategy. The number of mobile internet users is rapidly increasing, and this gives it the opportunity to establish an advertisement display platform on such devices so as to open newer markets (Strategic Management Insight, 2013). In addition, the company can get patents through mergers and acquisitions. This will enable the company grow and compete successfully (Ahuja Katila, 2001). Goo gle innovative culture has led to its introduction of a driverless car a concept that can be used in a wide scale, in future automobile model. The company though not an automobile company can license these models to manufactures as an additional income channel. Google with the introduction of the Google Chrome book Pixel Touch Screen Digitizer, Google Nexus One and HDMI Streaming Media Player have given indication of its intension to capture the electronic industry. This is a new opening for the company and is receiving a warm reception in the market (Booton, 2013). According to Strategic Management Insight (2013), Google is currently working on fiber cables that will revolutionize the speed of content delivery online. This is consistent with its strategy of getting people to use the internet as much as possible; universal access. This would integrate the company vertically since it would have no competition in such infrastructure (Fine, 2009). Effectiveness of Google’s Business Strategy Google generates more revenue from its web based products; this is the Cash Cow (Shulman, 2008). In particular, its web ranking has made it monopolize the internet business. It is impossible for any online company to operate without Google web ranking and Google has used this product to exert its might in the industry. Most major companies are at the mercy of Google’s algorithm a product that determines the success or failure of any online business. It is the unseen hand that controls all businesses online. JC Penny unsuccessfully tried to break into this system and lost considerable amount of its revenue in 2011 (Fox, 2011). Google took advantage of the increased traffic and web ranking to survive the challenges associated with the global GDP fall in 2012. This was the year that the company made the greatest gain in its history commanding 66.9 percent of all internet searches. Key Features of Google’s Strategy Google’s business strategy might seem successful and one that has seen the company rise over the years, however, a close analysis of this strategy reveals monopolistic business practices. Google is a company that is financially stable and is capable of introducing as many products in as many markets as possible to divert attention of critics. In addition, Google’s greatest asset has always been its innovation. The company unveils new products and technology constantly and this has kept it a head of competition. Google’s strategy has also been a disadvantage to the company; the company has focused on acquiring online companies and grown in that regard, but it has failed to tap considerably into other streams of income. It is not easy to point at any of its electronic products as state of the art or as a market leader. The leadership’ vision focused on the internet as the basis of its business. Conclusion Google has aggressively positioned itself in the market; it is continuously becoming volatile with competitors and other stakeholders viewing Google as un fairly taking advantage of its strength to stay at the top. Google has successfully positioned its self in the market and with this coupled with a stable financial base, has been the reason for its success. The company through innovation, continually introduces new products that are instant hits in the market and this will be able to help it dominate. However, as seen above there are areas that the company needs to take notice of in order to stay a head of the competition. Dependence of on product is detrimental to its financial future and call for the creation of multiple streams if income. Bibliography Acohido, B., 2010. Google’s search market share slips as Bing rivalry heats up. [Online] Available at: http://content.usatoday.com/communities/technologylive/post/2010/05/googles-market-share-slips-as-bing-rivalry-heats-up-/1#.Urdg6vRdVoA [Accessed 22 December 2013]. Ahuja, G. Katila, R., 2001. Technological Aquisitions and the Innovation Performance of Acquiring Firms: A longitudinal Study. Strategic Management Journal, pp.197–220. Blodget, H., 2010. Well, Now We Know Where Those Microsoft Bing Share Gains Came From. [Online] Available at: http://www.businessinsider.com/bing-share-gains-2010-4 [Accessed 22 December 2013]. Booton, J., 2013. Smartphone, Tablet Revenue Overtaking Consumer Electronics. Fox business, 25 October. Boston Consulting Group, 2013. BCG Names the World’s 50 Most Innovative Companies. [Online] The Boston Consulting Group Available at: http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-125372 [Accessed 23 December 2013]. Crane, J., 2007. November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records[Online] Available at: https://blog.compete.com/2007/12/12/search-market-share-november-google-yahoo-ask-msn-live/ [Accessed 22 December 2013]. Fine, L.G., 2009. The SWOT Analysis:Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Kick It, LLC. Fox, V., 2011. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. [Online] Available at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 [Accessed 24 December 2013]. Goodwin, D., 2011. October 2011 Search Engine Market Share: Bing Losing Power[Online] Available at: http://searchenginewatch.com/article/2124890/October-2011-Search-Engine-Market-Share-Bing-Losing-Power [Accessed 22 December 2013]. Google, 2013. 2006 Financial Tables. [Online] Available at: http://investor.google.com/financial/2006/tables.html [Accessed 22 December 2013]. Google, 2013. Our history in depth. [Online] Available at: http://www.google.com/about/company/history/ [Accessed 23 December 2013]. Helft, M., 2007. Yahoo Profits Steady; Revenue Up 8%. [Online] Available at: http://www.nytimes.com/2007/07/18/technology/18yahoo.html?_r=0 [Accessed 22 December 2013]. Helms, M.M. Nixon, J., 2010. Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp.215 – 251. Knight, K., 2007. Yahoo Revenue Up for 2006. [Online] bizreport Available at: http://www.bizreport.com/2007/01/yahoo_revenue_up_for_2006.html [Accessed 22 December 2013]. Miller, R., 2013. Google loses marketshare in latest comScore stats, but Microsoft unchanged. [Online] Available at: http://www.fiercecontentmanagement.com/story/google-loses-marketshare-latest-comscore-stats-microsoft-unchanged/2013-12-17 [Accessed 23 December 2013]. Redsicker, P., 2013. Findable Content Marketing: 3 Google Keyword Tool Tips. Content Marketing Institute. Saad Kamal, 2009. Google Bites on 72% of US Search Market. [Online] Available at: http://www.saadkamal.com/search-marketshare-nov09/ [Accessed 22 December 2013]. Schwartz, B., 2006. [Online] Available at: http://searchenginewatch.com/article/2057435/Ask.coms-Revenue-Increases-62-Percent [Accessed 22 December 2013]. Shankland, S., 2009. Google conquers 2008 search market in U.S. [Online] Available at: http://news.cnet.com/8301-1023_3-10143183-93.html [Accessed 22 December 2013]. Shulman, L., 2008. The Return of the Cash Cow. Chicago: The Boston Consulting Group. Sterling, G., 2012. Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss. [Online] Available at: http://marketingland.com/microsoft-delivers-strong-quarter-17-4b-revenue-bing-division-sees-smaller-loss-10394 [Accessed 23 December 2013]. Strategic Management Insight, 2013. SWOT analysis of Google. [Online] Strategic Management Insight Available at: http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html [Accessed 23 December 2013]. Yahoo! Inc., 2011. Yahoo Annual Report. Sunnyvale: Yahoo! Inc. How to cite Google’s Market Analysis, Essay examples

Professional Portfolio of Clinical Settings

Question: Explain which population will be most served by your health services marketing plan and why. Describe two barriers that you might face in promoting your health services marketing plan and suggest two strategies for overcoming the barriers you identified. Be specific and provide examples. Answer: Population selected for health services Being a health care administrator for a public health agency in the densely populated area, Andre has planned to implement a prenatal care program for the low-income migrant rural community. The population selected for this initiative is the low-income rural people living in Sub-Saharan Africa. This population has been selected because major people here are inflicted with poverty and cannot afford the cost of health services. Poverty is prevalent in rural Africa, and more than 70% rely on agriculture for livelihood. The sub-Saharan region has the highest concentration of poor people, and the rate of poverty is increasing day by day. Therefore rural population in these areas is forced to lead a poor quality of life, and they are more vulnerable to health risk. Women in this area cannot afford prenatal care and birth of babies take place in the unsafe environment. To eliminate these problems and provide necessary care to pregnant women's, Andre has decided to implement free prenatal ca re service (Fosu, 2015). Barriers to health services marketing Andre plans to make live better for target population by extending the service of prenatal care. For this purpose, he has planned to promote his health service marketing plan by distributing material at a health fair in a target population. The potential challenges that Andre might face in promoting his plan include how to reach this community and how to convince them to understand the effectiveness of prenatal service. Another challenge is how to efficiently develop materials through which community can understand what programs are offered by the agency. Since rural populations are mostly illiterate, they might not realize the importance of prenatal care service. So educating them about the importance of prenatal care will be a challenge for Andre. The language might also come as a barrier in the promotion plan (Hage et al., 2013). Strategies for overcoming barriers The first step for effective market promotion is to reach the target population that is Sub-Saharan Africa and identify what problems they are facing. Communicating with such poverty stricken people is very important. It will help in understanding the demographic variable, social structure, belief and understanding towards illness and their personal health practices. The rise in migration has increased the concentration of poor in Sub-Saharan Africa. A rural community in this region lives in low standard accommodation and less favorable living condition and health. Even if there is any prenatal clinic in the region, it is situated in the unsafe environment. So women hardly go to such clinic. To raise the attendance at such clinic, the safe and secure environment should be provided, and it should be available easily to everyone (Saramunee et al., 2014). For promoting the market health plan, Andre could go for word of mouth promotion describing the convenience of their high quality prenatal care. This would include interacting personally with each person in the community and enquiring about their health preferences. Rural populations have different local dialects which are hard to understand. So engaging other individuals who know the language will be beneficial. Besides this, they could educate women about the importance of prenatal care service (Shannon et al., 2014). They should be made aware that regular checkup during pregnancy is very crucial both the health of the mother as well as the baby. For example, they could tell them that through their service, they can estimate the age of the fetus, identify risk or complication in pregnancy, evaluate the health of both child and mother and provide necessary and timely intervention. Andre could convince them about how their service plan will make their lives better and what special se rvices they will provide. Once rural community understands the importance of prenatal care, they will surely access the free prenatal service. Therefore public awareness is necessary for effective health promotion (ten Hoope-Bender et al., 2014). Another important step is to effectively develop health care program material that target community can understand. They could go for large banners or pamphlets which clearly states the services provided by the agency. It could be written in local language so that rural community can understand. For the understanding of illiterate people, a message could be provided in figure format which people can understand without reading. It could also be done by newspaper advertisements and radio announcements. The material will provide detail on a specific facility that will be provided in the prenatal clinic. For example, there could be quality assurance programs in which complications in pregnancy will be identified, and immediate treatment will be provided. The primary strategy should be to meet the health care needs of pregnant women. This approach can only lead to the success of market health plan (Vonderhei et al., 2013). Reference Fosu, A. K. (2015). Growth, inequality and poverty in sub-Saharan Africa: recent progress in a global context.Oxford Development Studies,43(1), 44-59. Hage, E., Roo, J. P., van Offenbeek, M. A., Boonstra, A. (2013). Implementation factors and their effect on e-Health service adoption in rural communities: a systematic literature review.BMC health services research,13(1), 1. Saramunee, K., Krska, J., Mackridge, A., Richards, J., Suttajit, S., Phillips-Howard, P. (2014). How to enhance public health service utilization in community pharmacy?: General public and health providers' perspectives.Research in Social and Administrative Pharmacy,10(2), 272-284. Shannon, G. D., Alberg, C., Nacul, L., Pashayan, N. (2014). Preconception healthcare delivery at a population level: construction of Public Health Models of Preconception Care.Maternal and child health journal,18(6), 1512-1531. ten Hoope-Bender, P., de Bernis, L., Campbell, J., Downe, S., Fauveau, V., Fogstad, H., ... Renfrew, M. J. (2014). Improvement of maternal and newborn health through midwifery.The Lancet,384(9949), 1226-1235. Vonderheid, S. C., Carrie, S. K., Norr, K. F., Grady, M. A., Westdahl, C. M. (2013). Using focus groups and social marketing to strengthen promotion of group prenatal care.Advances in Nursing Science,36(4), 320-335.

Jfk Essays (1352 words) - Assassination Of John F. Kennedy, Texas

Jfk Adolf Hitler, the Nazi dictator of Germany during World War II, once said, The bigger the lie, the more people will believe it. Although this may sound ludicrous, we can see many example of this in the world's history. One example would have to be the John Fitzgerald Kennedy assassination. For over thirty years the people of the United States were led to believe that a single gunman shot and killed Kennedy in Dallas on November 22, 1963, at 12:30 p.m. However, in this paper, I will dispute the evidence of the facts that show a single gunman was involved, and try to show that a conspiracy must have been present. According to the old facts regarding the case of the JFK assassination, a single gunman killed Kennedy. On November 22, 1963, at 12:30 p.m. CST (Central Standard Time), Kennedy was riding in an open limousine through Dallas, Texas. At this time, Kennedy was shot in the head and neck by a sniper. He was then taken to Parkland Memorial Hospital, where he was pronounced dead. Later, police arrested Lee Harvey Oswald, a former U.S. Marine, at a nearby theater. By the next morning, Oswald was booked for the murder of President John F. Kennedy. Two days later, Jack Ruby, a Dallas nightclub owner, killed Oswald while he was being moved from the city to the county jail. At a glance, the above story sounds as if this should be an open-and-shut case. After all, according to the facts above, Oswald must have killed Kennedy. However, you must take a deeper look into this case. Many people who witnessed the murder of John F. Kennedy dispute the facts above, saying that they heard shots from place s besides the book depository, and other things that may contradict what is stated above. One of these Marino, 2 witnesses, Abraham Zapruder, captured the entire assassination on his Bell and Howell eight-millimeter movie camera. This movie, cleverly called the Zapruder Film, is the single best piece of visual evidence in this case. In order to more clearly understand the Zapruder Film, it is necessary to break it down into frames. The particular Bell and Howell movie camera that Zapruder was using ran at eighteen and three-hundredths (18.3) frames per second. When using this frame system, you must remember that all shots were actually fired several frames before the number that is assigned to them. For example, the fatal heard wound, called Z313, was probably fired at Z310, since it took 2-3 frames at 18.3 frames per second for the bullet to reach the victim. Also, you must remember that sound travels at about one thousand-one hundred (1,100) feet per second, or a little over half as fast as the Mannlicher Carcano's bullets. When keeping this in mind, it is expected that witnesses he ard the shot at some point after the bullet passed. The following shows a break down of the frames of the Zapruder film: - The Presidential limousine first comes into view at frame 133 (the starting point of this timeline.) - The first shot at (or just before) Z187 would have passed through both Governor Connally and the President. Marino, 3 The second shot, which passed above the limousine at Z284, missed the President and hit the curb near, witness James Tague. This caused his minor would. - At Z313, the fatal shot occurs, which blew out major portions of the Presidents brain and skull. - A fourth shot occurred at Z323 (slightly 1/2 second after the fatal wound at Z313). Due to the proximity of this report to the one at Z313, as well as its more distant origin, most witnesses were unable to hear this shot. Thus, the above is when the bullets hit either Kennedy or Connally, or passed through the frames of the Zapruder film (in the case of the second shot). Of the one hundred seventy-eight (178) witnesses at Dealey Plaza, one hundred thirty-two (132) said that they hear exactly three shots. If Oswald were a single gunman, it would have taken him at least 2.3 seconds to reload his Mannlicher Carcano rifle. However, the general consensus of the witnesses is that they heard a single shot, followed by silence, with the second