Community Assessment York County, Pennsylvania - 1027 Words

Community Assessment – York County, Pennsylvania A major influence on health in a community is the availability of services and opportunities within the neighborhood. Public health can be further influenced by the social environments. Accessibility to health care along with education and employment opportunities are fundamental factors to be considered (Riegelman Kirkwood, 2015). These elements create both advantages and disadvantages for those living within the neighborhood. If we want to improve public health outcomes, we must consider and evaluate these along with many other contributing factors. Setting Description York County, Pennsylvania is an urban community which, according to the US Census, covers 904.18 square miles with an average of 481.1 persons per square mile (State and County QuickFacts). The county is made up of approximately 73 cities, townships, and boroughs ranging in size. York City is the largest population of 43935 while Yorkana borough is smallest with a population of only 229. There are two hospitals as well as several urgent care and outpatients healthcare facilities. Demographics The US Census estimates York County population at 440,755 (State and County QuickFacts). The bulk of the population, 56 percent, falls within the age range of 18-64. This closely corresponds with the state of Pennsylvania as well as the US statistics for the age of population. Additionally, only 15.9 percent of the county is over the age of 65. Furthermore,Show MoreRelatedCommunity Assessment Paper2199 Words   |  9 Pages Community Assessment: Reading, Pennsylvania Judith Giorgio Western Governor’s University Abstract This paper is an assessment of the city of Reading, Pennsylvania. It will describe the city with a focus on the population, economic situation, culture, neighborhood and safety factors. It will also look at what the city has in place in case of a disaster. From this data, I will interpret the overall status of the community and formulate a logical community diagnosis. Read More Positions of Blacks in the Civil War and Emancipation Essay1640 Words   |  7 Pagesby the northern culture and experienced their share of disparages. They were often regarded as an incompetent people and as such were frequently excluded from church memberships, street cars, theaters, and public buildings ranging from Ohio to New York. Nonetheless, there were some who were distinguished and extremely sophisticated while the average portion was quite logical and contained solid moralities. Although their lives were bounded by numerous discriminatory laws, generally, the classes ofRead MoreThe Phases Of Emergency Management1615 Words   |  7 Pagesphases of emergency management. These four phases are mitigation, preparedness, response and recovery. The first two deal with what can be done before a disaster happens. 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This resume also demonstrates intensive participation as a treasurerRead MoreKaiser Permanente : A Large Nonprofit Integrated Healthcare Plan1244 Words   |  5 PagesDoes Kaiser Permanente Address their Patients’ Needs? Kaiser Permanente addresses their patients’ needs by conducting a series of healthcare, to not just the sick, but also prevention care services. According to Implementation Strategy Report for Community Health Needs article Kaiser Permanente plans on addressing crucial health care concerns. For instance, here is a breakdown of such services they offer all across the nation: 1. Nutrition and physical activity related chronic disease a. Poor nutritionRead More organizational theory Essay2283 Words   |  10 Pagestaken by Elton Mayo , who made his own analysis of the Hawthorne experiments. 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Google’s Market Analysis Free Essays

Abstract This paper takes Google’s businesses strategy as a starting point to examine how it is competing in the one-cloud, many-screen market. The paper set out the performance of Google in relation to its main competitors from 2006 until 2013. It conducts an economic analysis of Google and its market in a wider macro context. We will write a custom essay sample on Google’s Market Analysis or any similar topic only for you Order Now It points at the development of Google’s products and their effect on the market completion. There is a revelation of the effectiveness of Google’s strategy and more so in the face of the 2012-2013 economic down turn that affected many companies. The paper finally identifies key features of the company’s strategy in regard to the competition and market share. Introduction Started in 1998 by Larry Page and Sergey Brin, Google is a company that has specializes in internet search and advertising technologies (Google, 2013). The company has diversified its base after mergers; acquisitions and partnerships to include products such as desktop and mobile phones. It has 22, 0000 employees and the leading search engine in the world.The year 2006 saw the company extends its web presence beyond search engine to other applications. This changed and expanded its advertising revenue base with Ad words and AdSense positioned as major income generators. After that the company has gone ahead to incorporate various strategies in order to stay head of the competition. It is in this light that this paper examines Google’s performance between 2006 and 2013 analysing its business strategy. Google’s Performance from 2006 until 2013 In the year 2006, Google’s market share was at 59 percent. This translated to an average of 59 percent of search queries that year (Crane, 2007). Three of its main competitors, Yahoo, MSN and Ask posted poor results, way lower than Google’s. Yahoo’s market share in 2006 was 24.7 percent; MSN’s was 8.7 percent and Ask’s was the lowest at 4.2 percent (Crane, 2007). In the same year, Google’s revenue went up to $10.6 billion from the previous year’s $6.1billion (Google, 2013). Yahoo, on the other hand, earned $6.4 billion in the same year with MSN earnings totalling approximately $ 600 million (Knight, 2007) and Ask at 2.1 million (Schwartz, 2006). In 2007, Google increased its market share from 59 percent in the previous year to 69 percent. This put the company’s market share 10 points higher than the previous year, translating to an increment of 2 billion queries every month (Crane, 2007). Google made $16.5 billion almost 6 billion more than it earned in the previous year. 2007 saw Yahoo one of Google’s main competitors drop below its previous year’s performance; it earned 17.4 percent from previous year’s 24.7percent. MSN and Ask, on the other hand, gained market share to record 9.2 percent and 3.9 percent respectively (Crane, 2007). Yahoo earned $6.9 billion at the end of the year, 8 percent from the previous year (Helft, 2007). Google continued dominating the market and by 2008, 69.5 percent of all searches done online were from its search engine. This was 0.5 percent increment from the previous year’s 69 percent (Shankland, 2009). This growth was largely seen as at Yahoo and Microsoft’s expense. That year, Yahoo recorded 19.2 percent of the market share, while MSN recorded 5.9 percent (Shankland, 2009). Despite the fact that Ask maintained its bottom ranking, it gained 1 percent to record a market share of 3.8 percent. In 2008, Google performed much better than the previous years, earning a total of $21.7 billion up $5 billion while Yahoo and MSN earned $7.21 billion, and $2.47 billion respectively. In 2009, Google had increased its market share to 66.3 percent with Yahoo registering a 15.3 percent market share drop from the previous year. Microsoft introduced its new search engine, Bing and upon its debut registered 9.34 percent while Ask came in at the fourth position at 2.65 percent (Saad Kamal, 2009). It seems that both Yahoo and Bing lost a total of 7 percent combined. Google does not also seem to be the recipient of the 7 percent since it has steadily maintained the same figure with a 1 percent increment. Saad Kamal (2009) posit that this market share is slipping away to a new entrant, the social search. Social networking sites are increasingly becoming popular and especially Tweeter that users can use in asking questions or ‘social search.’ Nonetheless, Google maintained its market dominance in throughout this year with revenue of $23.6 a difference of almost 2 billion from 2008. Yahoo, on the other hand, generated revenue worth $6.4 billion. While MSNâ€℠¢s Bing and Ask came in the bottom ranking. In 2010, the situation was different for Google as it lost its market share by a considerable amount of points to 64.4% percent in April; it later on grew to 66.3 in October (Goodwin, 2011). Yahoo gained to 17.7 percent from 16.9 percent while Bing went up to 11.8 percent (Acohido, 2010). Despite that fact, Google’s revenue for 2010 went up to $29.3 billion from the previous year’s $23.6 billion. Yahoo reported a drop in its revenue from $6.4 billion to $4.9 billion while Bing earned $50 million (Blodget, 2010). In 2011Google’s market share grew from 65.3 percent to 65.6 percent, and this is a decrease from the year to year figure of 66.3. Yahoo continued to decline and registered 15.2 percent while Bing increased to 14.8 percent (Goodwin, 2011). Ask declined 3 percent to 2.9 percent while new entrant AOL claimed 1.5 percent of the market share. Google continued to grow its revenue and in 2010, it reported $29.3 billion (Google, 2013), while Yahoo earned $4.9 billion (Yahoo! Inc., 2011). In 2012 Google’s percentage was at 66.9 of all searches conducted. Bing recorded 16 percent indication of increased market share from 15.9 percent in the previous year (Goodwin, 2011). Yahoo showed signs of stabilizing by recording 15.2 percent of all online searches for the past 15 months. Ask recorded 3.2 percent while AOL was at 1.8 percent drop from 2.9 in the previous year. That year Google earned $31.2 billion, with Online Services Division that Bing falls under reported $707 million revenue (Sterling, 2012). Yahoo also remained stagnant with its revenue at $4.9. The year 2013 saw Google drop 2 points to 66.7, and Bing at 18.1 percent and Yahoo increased a percentage to record 11.2 percent (Miller, 2013).AOL recorded 1.4 percent. An Economic Analysis of Google Google’s strategy has propelled it to the pinnacle of the market and kept it there for many years (Helms Nixon, 2010). The company has successfully implemented its open source products as well as services.As the company underlines in its mission, universal access to information is one of the reason its products are increasingly used. Google has a number of valuable open source products including maps, earth, calendars, drive and many other. However the most important is its web ranking tool, web directory and the search engine optimiser that have made it most sort after company on the internet (Redsicker, 2013). Google also seems to succeed as a result of it quality offering and good customer experience. Strategic Management Insight (2013) claims that everything that the company gives its customers is of premium quality and most important, they are aimed at solving their users problems and needs. Google is stable financially and is one of the most profitable organizatio ns. Strategic Management Insight (2013) explains that it has $48 billion in asset and $7billion in debt. This makes it very easy to deter any kind of competition (Helms Nixon, 2010). The company has access to the highest number of internet users. As seen in the above paragraphs, since 2006 until 2013 there is no other company that has stood unbeaten in user numbers other than Google. It has access to 80 percent of world computer search market and 90 percent of mobile service search market (Strategic Management Insight, 2013).By 2012,, the company had added over 1000 patents and was ranking 21 in all companies that have the highest number of patents. This gives it a strong portfolio as compared to its competitors in the market. The company either strives to or has integrated its products. Google has enabled its products to operate on any system without any challenges. It compares to no other company in regard to product integration. According to the Boston Consulting Group (2013) , Google is one of the most innovative organizations globally. It was also recognized as the second patent creator globally in 2012. The company recognizes innovative work cultures as its main assets. Economic Analysis of Markets Advertising market is rapidly on the rise, and this is good for Google. However in the long run this might be detrimental to the revenue collection (Strategic Management Insight, 2013). Personal Computers are on the decline in the market, and these formed that bulk of desktop engine search market. The company needs to find ways of pushing back this competition in order to avoid losing its source of income (Helms Nixon, 2010). The company is also faced with the challenge of turning the growing mobile device market into money. This is the market that has the potential to grow beyond desktop computers (Fine, 2009). In addition, the growth of advertising or emerging market is seen in the developing economies where the prices are lower than in developed economies, this is an indication that the growth of advertising will be insignificant to the company in the near future. Google has a number of high quality products that are unprofitable. They seem to add no value to the company, and thi s is detrimental to its future. Wider Macro Content In 2006 Google launched Google Finance, Translator, and Calendar and announced its acquisition of You Tube, as strategy to expand its market. In the following year, it announced Android, and also expanded its partnership with You Tube. In 2008 Google acquired Double Click and also dedicated a website to the United States Elections. Later in 2009 Google launched Google voice, Ventures and voice search on its Android and also announced Google Chrome. Google on the other hand has not fully maximized its potential to perform better and maintain its market share based on a number of issues based on its strategy. The number of mobile internet users is rapidly increasing, and this gives it the opportunity to establish an advertisement display platform on such devices so as to open newer markets (Strategic Management Insight, 2013). In addition, the company can get patents through mergers and acquisitions. This will enable the company grow and compete successfully (Ahuja Katila, 2001). Goo gle innovative culture has led to its introduction of a driverless car a concept that can be used in a wide scale, in future automobile model. The company though not an automobile company can license these models to manufactures as an additional income channel. Google with the introduction of the Google Chrome book Pixel Touch Screen Digitizer, Google Nexus One and HDMI Streaming Media Player have given indication of its intension to capture the electronic industry. This is a new opening for the company and is receiving a warm reception in the market (Booton, 2013). According to Strategic Management Insight (2013), Google is currently working on fiber cables that will revolutionize the speed of content delivery online. This is consistent with its strategy of getting people to use the internet as much as possible; universal access. This would integrate the company vertically since it would have no competition in such infrastructure (Fine, 2009). Effectiveness of Google’s Business Strategy Google generates more revenue from its web based products; this is the Cash Cow (Shulman, 2008). In particular, its web ranking has made it monopolize the internet business. It is impossible for any online company to operate without Google web ranking and Google has used this product to exert its might in the industry. Most major companies are at the mercy of Google’s algorithm a product that determines the success or failure of any online business. It is the unseen hand that controls all businesses online. JC Penny unsuccessfully tried to break into this system and lost considerable amount of its revenue in 2011 (Fox, 2011). Google took advantage of the increased traffic and web ranking to survive the challenges associated with the global GDP fall in 2012. This was the year that the company made the greatest gain in its history commanding 66.9 percent of all internet searches. Key Features of Google’s Strategy Google’s business strategy might seem successful and one that has seen the company rise over the years, however, a close analysis of this strategy reveals monopolistic business practices. Google is a company that is financially stable and is capable of introducing as many products in as many markets as possible to divert attention of critics. In addition, Google’s greatest asset has always been its innovation. The company unveils new products and technology constantly and this has kept it a head of competition. Google’s strategy has also been a disadvantage to the company; the company has focused on acquiring online companies and grown in that regard, but it has failed to tap considerably into other streams of income. It is not easy to point at any of its electronic products as state of the art or as a market leader. The leadership’ vision focused on the internet as the basis of its business. Conclusion Google has aggressively positioned itself in the market; it is continuously becoming volatile with competitors and other stakeholders viewing Google as un fairly taking advantage of its strength to stay at the top. Google has successfully positioned its self in the market and with this coupled with a stable financial base, has been the reason for its success. The company through innovation, continually introduces new products that are instant hits in the market and this will be able to help it dominate. However, as seen above there are areas that the company needs to take notice of in order to stay a head of the competition. Dependence of on product is detrimental to its financial future and call for the creation of multiple streams if income. Bibliography Acohido, B., 2010. Google’s search market share slips as Bing rivalry heats up. [Online] Available at: http://content.usatoday.com/communities/technologylive/post/2010/05/googles-market-share-slips-as-bing-rivalry-heats-up-/1#.Urdg6vRdVoA [Accessed 22 December 2013]. Ahuja, G. Katila, R., 2001. Technological Aquisitions and the Innovation Performance of Acquiring Firms: A longitudinal Study. Strategic Management Journal, pp.197–220. Blodget, H., 2010. Well, Now We Know Where Those Microsoft Bing Share Gains Came From. [Online] Available at: http://www.businessinsider.com/bing-share-gains-2010-4 [Accessed 22 December 2013]. Booton, J., 2013. Smartphone, Tablet Revenue Overtaking Consumer Electronics. Fox business, 25 October. Boston Consulting Group, 2013. BCG Names the World’s 50 Most Innovative Companies. [Online] The Boston Consulting Group Available at: http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-125372 [Accessed 23 December 2013]. Crane, J., 2007. November 2007 Search Market Share: The Market, Google, and Yahoo! All Break Search Records[Online] Available at: https://blog.compete.com/2007/12/12/search-market-share-november-google-yahoo-ask-msn-live/ [Accessed 22 December 2013]. Fine, L.G., 2009. The SWOT Analysis:Using your Strength to overcome Weaknesses, Using Opportunities to overcome Threats. Kick It, LLC. Fox, V., 2011. New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. [Online] Available at: http://searchengineland.com/new-york-times-exposes-j-c-penney-link-scheme-that-causes-plummeting-rankings-in-google-64529 [Accessed 24 December 2013]. Goodwin, D., 2011. October 2011 Search Engine Market Share: Bing Losing Power[Online] Available at: http://searchenginewatch.com/article/2124890/October-2011-Search-Engine-Market-Share-Bing-Losing-Power [Accessed 22 December 2013]. Google, 2013. 2006 Financial Tables. [Online] Available at: http://investor.google.com/financial/2006/tables.html [Accessed 22 December 2013]. Google, 2013. Our history in depth. [Online] Available at: http://www.google.com/about/company/history/ [Accessed 23 December 2013]. Helft, M., 2007. Yahoo Profits Steady; Revenue Up 8%. [Online] Available at: http://www.nytimes.com/2007/07/18/technology/18yahoo.html?_r=0 [Accessed 22 December 2013]. Helms, M.M. Nixon, J., 2010. Exploring SWOT analysis – where are we now?: A review of academic research from the last decade. Journal of Strategy and Management, 3(3), pp.215 – 251. Knight, K., 2007. Yahoo Revenue Up for 2006. [Online] bizreport Available at: http://www.bizreport.com/2007/01/yahoo_revenue_up_for_2006.html [Accessed 22 December 2013]. Miller, R., 2013. Google loses marketshare in latest comScore stats, but Microsoft unchanged. [Online] Available at: http://www.fiercecontentmanagement.com/story/google-loses-marketshare-latest-comscore-stats-microsoft-unchanged/2013-12-17 [Accessed 23 December 2013]. Redsicker, P., 2013. Findable Content Marketing: 3 Google Keyword Tool Tips. Content Marketing Institute. Saad Kamal, 2009. Google Bites on 72% of US Search Market. [Online] Available at: http://www.saadkamal.com/search-marketshare-nov09/ [Accessed 22 December 2013]. Schwartz, B., 2006. [Online] Available at: http://searchenginewatch.com/article/2057435/Ask.coms-Revenue-Increases-62-Percent [Accessed 22 December 2013]. Shankland, S., 2009. Google conquers 2008 search market in U.S. [Online] Available at: http://news.cnet.com/8301-1023_3-10143183-93.html [Accessed 22 December 2013]. Shulman, L., 2008. The Return of the Cash Cow. Chicago: The Boston Consulting Group. Sterling, G., 2012. Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss. [Online] Available at: http://marketingland.com/microsoft-delivers-strong-quarter-17-4b-revenue-bing-division-sees-smaller-loss-10394 [Accessed 23 December 2013]. Strategic Management Insight, 2013. SWOT analysis of Google. [Online] Strategic Management Insight Available at: http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html [Accessed 23 December 2013]. Yahoo! Inc., 2011. Yahoo Annual Report. Sunnyvale: Yahoo! Inc. How to cite Google’s Market Analysis, Essay examples

Professional Portfolio of Clinical Settings

Question: Explain which population will be most served by your health services marketing plan and why. Describe two barriers that you might face in promoting your health services marketing plan and suggest two strategies for overcoming the barriers you identified. Be specific and provide examples. Answer: Population selected for health services Being a health care administrator for a public health agency in the densely populated area, Andre has planned to implement a prenatal care program for the low-income migrant rural community. The population selected for this initiative is the low-income rural people living in Sub-Saharan Africa. This population has been selected because major people here are inflicted with poverty and cannot afford the cost of health services. Poverty is prevalent in rural Africa, and more than 70% rely on agriculture for livelihood. The sub-Saharan region has the highest concentration of poor people, and the rate of poverty is increasing day by day. Therefore rural population in these areas is forced to lead a poor quality of life, and they are more vulnerable to health risk. Women in this area cannot afford prenatal care and birth of babies take place in the unsafe environment. To eliminate these problems and provide necessary care to pregnant women's, Andre has decided to implement free prenatal ca re service (Fosu, 2015). Barriers to health services marketing Andre plans to make live better for target population by extending the service of prenatal care. For this purpose, he has planned to promote his health service marketing plan by distributing material at a health fair in a target population. The potential challenges that Andre might face in promoting his plan include how to reach this community and how to convince them to understand the effectiveness of prenatal service. Another challenge is how to efficiently develop materials through which community can understand what programs are offered by the agency. Since rural populations are mostly illiterate, they might not realize the importance of prenatal care service. So educating them about the importance of prenatal care will be a challenge for Andre. The language might also come as a barrier in the promotion plan (Hage et al., 2013). Strategies for overcoming barriers The first step for effective market promotion is to reach the target population that is Sub-Saharan Africa and identify what problems they are facing. Communicating with such poverty stricken people is very important. It will help in understanding the demographic variable, social structure, belief and understanding towards illness and their personal health practices. The rise in migration has increased the concentration of poor in Sub-Saharan Africa. A rural community in this region lives in low standard accommodation and less favorable living condition and health. Even if there is any prenatal clinic in the region, it is situated in the unsafe environment. So women hardly go to such clinic. To raise the attendance at such clinic, the safe and secure environment should be provided, and it should be available easily to everyone (Saramunee et al., 2014). For promoting the market health plan, Andre could go for word of mouth promotion describing the convenience of their high quality prenatal care. This would include interacting personally with each person in the community and enquiring about their health preferences. Rural populations have different local dialects which are hard to understand. So engaging other individuals who know the language will be beneficial. Besides this, they could educate women about the importance of prenatal care service (Shannon et al., 2014). They should be made aware that regular checkup during pregnancy is very crucial both the health of the mother as well as the baby. For example, they could tell them that through their service, they can estimate the age of the fetus, identify risk or complication in pregnancy, evaluate the health of both child and mother and provide necessary and timely intervention. Andre could convince them about how their service plan will make their lives better and what special se rvices they will provide. Once rural community understands the importance of prenatal care, they will surely access the free prenatal service. Therefore public awareness is necessary for effective health promotion (ten Hoope-Bender et al., 2014). Another important step is to effectively develop health care program material that target community can understand. They could go for large banners or pamphlets which clearly states the services provided by the agency. It could be written in local language so that rural community can understand. For the understanding of illiterate people, a message could be provided in figure format which people can understand without reading. It could also be done by newspaper advertisements and radio announcements. The material will provide detail on a specific facility that will be provided in the prenatal clinic. For example, there could be quality assurance programs in which complications in pregnancy will be identified, and immediate treatment will be provided. The primary strategy should be to meet the health care needs of pregnant women. This approach can only lead to the success of market health plan (Vonderhei et al., 2013). Reference Fosu, A. K. (2015). Growth, inequality and poverty in sub-Saharan Africa: recent progress in a global context.Oxford Development Studies,43(1), 44-59. Hage, E., Roo, J. P., van Offenbeek, M. A., Boonstra, A. (2013). Implementation factors and their effect on e-Health service adoption in rural communities: a systematic literature review.BMC health services research,13(1), 1. Saramunee, K., Krska, J., Mackridge, A., Richards, J., Suttajit, S., Phillips-Howard, P. (2014). How to enhance public health service utilization in community pharmacy?: General public and health providers' perspectives.Research in Social and Administrative Pharmacy,10(2), 272-284. Shannon, G. D., Alberg, C., Nacul, L., Pashayan, N. (2014). Preconception healthcare delivery at a population level: construction of Public Health Models of Preconception Care.Maternal and child health journal,18(6), 1512-1531. ten Hoope-Bender, P., de Bernis, L., Campbell, J., Downe, S., Fauveau, V., Fogstad, H., ... Renfrew, M. J. (2014). Improvement of maternal and newborn health through midwifery.The Lancet,384(9949), 1226-1235. Vonderheid, S. C., Carrie, S. K., Norr, K. F., Grady, M. A., Westdahl, C. M. (2013). Using focus groups and social marketing to strengthen promotion of group prenatal care.Advances in Nursing Science,36(4), 320-335.